The Great Library of Tommorow
Redefining audience engagement with the brand, Tomorrowland’s universes come alive in an immersive LBVR journey.
The Great Library of Tomorrow, 30 minutes LBVR experience, connects audiences to the rich stories and hidden secrets of the Tomorrowland Universe, serving as a central gateway that unlocks countless magical raealms and invites exploration of worlds beyond imagination.
Developed in collaboration with Tomorrowland, Layers of Reality and Blanco & Negro.
Key learnings
Challenge: external creative team without LBVR experience, requiring translation of the creative vision into a technically executable and memorable immersive experience, while ensuring brand integrity and alignment across feedback cycles.
Solutions:
- Rigorous briefing process: technical validation of creative briefs to align concepts with LBVR production requirements.
- Cross-team collaboration: structured collaboration between internal and external teams to enable knowledge transfer and secure a shared understanding of LBVR constraints and opportunities.
- Expectation and feedback management: streamlined feedback loops and clear alignment on scope to maintain financial efficiency, safeguard technical stability, and deliver a seamless brand experience.
Learn more here.
Contact me:
mari.smulkstyte@gmail.com
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