LV Social Media Revamp

Designing a social media strategy with global reach and local impact.

Translating Louis Vuitton’s global brand principles into a unified social media presence that preserved the brand’s DNA, ensured cross-platform consistency, and adapted seamlessly to platform-specific dynamics as well as local market insights.

Stage 1: in-depth data and social content audit
A comprehensive audit of social media content and performance data, including benchmarking against industry standards and competitors. Conducting a detailed analysis of engagement metrics, audience behavior, and content trends to highlight strengths, uncover gaps, and identify opportunities for a more effective, data-driven social strategy aligned with brand objectives.

Stage 2: conducting interviews with stakeholders from the key 7 markets
Collecting critical insights into local consumer behavior, purchasing patterns, and brand perceptions, while also clarifying platform objectives at both global and market levels.

Stage 3: designing strategy for 14 social platforms
The strategy established clear guidelines for each of the 14 platforms, covering tone of voice, visual identity, posting strategy, and optimal use of platform features. This structured approach ensured the faithful transmission of Louis Vuitton’s global brand strategy while adapting to platform-specific dynamics and local consumer behaviors. By balancing brand consistency with market relevance, the framework maximized engagement and reinforced a cohesive yet locally resonant presence across all channels.

Key learnings

Challenge: global strategy design in alignment with Louis Vuitton’s brand vision, with consideration for local market dynamics, management of a highly international team, and development of a structured methodology for the strategy process.

Solutions:

Three-step methodology framework: structured system for comprehensive data collection and insight generation.
Defined audit and research scope: clear parameters, objectives, and outcomes ensuring focus and relevance.
Collaborative market alignment: strong integration of local market perspectives within a unified global framework.

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Contact me:
mari.smulkstyte@gmail.com
Linkedin

LV Social Media Revamp

Designing a social media strategy with global reach and local impact.

Stage 2: conducting interviews with stakeholders from the key 7 markets Collecting critical insights into local consumer behavior, purchasing patterns, and brand perceptions, while also clarifying platform objectives at both global and market levels.

Key learnings

Challenge: global strategy design in alignment with Louis Vuitton’s brand vision, with consideration for local market dynamics, management of a highly international team, and development of a structured methodology for the strategy process.

Stage 2: conducting interviews with stakeholders from the key 7 markets
Collecting critical insights into local consumer behavior, purchasing patterns, and brand perceptions, while also clarifying platform objectives at both global and market levels.